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How to Create a TikTok Custom Audience: A Step-by-Step Guide

How to Create a TikTok Custom Audience: A Step-by-Step Guide

TikTok’s advertising platform provides powerful tools to help businesses reach their ideal audience. One of these tools is Custom Audiences, which allows advertisers to target users based on specific criteria such as website visits, app activity, or engagement with their TikTok account. In this guide, we’ll walk you through the steps to create a TikTok Custom Audience and make the most of this feature.

What is a TikTok Custom Audience?

A TikTok Custom Audience is a tailored group of users that businesses can target in their ad campaigns. These audiences are created based on data from your own sources, such as email lists, website visitor activity, or interactions on TikTok.

Custom audiences help you:

  1. Re-engage existing customers.
  2. Increase conversions by

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