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How to Grant Access to Google Tag Manager: A Step-by-Step Guide

Video Guide

How to Grant Access in Google Tag Manager 💡

Here’s how you can safely share access to your GTM account…

Step 1: Log in to Your Google Tag Manager Account

  1. Visit tagmanager.google.com.
  2. Log in using the Google account associated with your GTM container.
 
Step 2: Navigate to the Admin Section
Here’s how you can safely share access to your GTM account: Step 1: Log in to Your Google Tag Manager Account Visit tagmanager.google.com. Log in using the Google account associated with your GTM container.

Step 3: Click User Management 👇

Here’s how you can safely share access to your GTM account: Step 1: Log in to Your Google Tag Manager Account Visit tagmanager.google.com. Log in using the Google account associated with your GTM container.

Step 4: Add New User

Click the + button in the top right corner and choose Add Users.


Here’s how you can safely share access to your GTM account: Step 1: Log in to Your Google Tag Manager Account Visit tagmanager.google.com. Log in using the Google account associated with your GTM container.

Step 5: Enter the email address of the person you want to grant access to.
Make sure they are using a Google account.

Here’s how you can safely share access to your GTM account: Step 1: Log in to Your Google Tag Manager Account Visit tagmanager.google.com. Log in using the Google account associated with your GTM container.

Step 5: Assign Permissions

Google Tag Manager allows you to assign different permission levels depending on the user’s role:

  • No Access
  • Read
  • Edit
  • Approve
  • Publish
 

Assign the appropriate permission level based on the person’s role and responsibilities. For example, if you’re working with a marketing agency that needs to publish tags, grant Publish permissions. If you’re working with a junior team member who will only review settings, Read or Edit access might suffice.


Click Done Button ✅

Here’s how you can safely share access to your GTM account: Step 1: Log in to Your Google Tag Manager Account Visit tagmanager.google.com. Log in using the Google account associated with your GTM container.

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