AI tools like ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot are already sending traffic to websites.
But most website owners don’t realize it.
If you’re not tracking this traffic, you’re missing valuable data.
In this guide, I’ll show you how to track AI traffic in GA4 using a simple filter — no coding needed..
Here’s a step-by-step video guide on how to create AI traffic reporting in GA4.
✅ Steps to Track AI Search Traffic in GA4:
Open Google Analytics 4
Go to Reports → Acquisition → Traffic acquisition
Click Add filter (+ icon)
Select Session source/medium
Choose “Matches regex”
Paste this regex into the box:
^.*openai.*|.*copilot.*|.*chatgpt.*|.*gemini.*|.*gpt.*|.*neeva.*|.*writesonic.*|.*nimble.*|.*perplexity.*|.*google.*bard.*|.*bard.*google.*|.*bard.*|.*edgeservices.*|.*bnngpt.*|.*gemini.*google.*$
🔍 This Will Show You Traffic From:
ChatGPT / OpenAI
Google Gemini & Bard
Claude AI (via edgeservices)
Perplexity AI
Microsoft Copilot / Bing AI
Writesonic, Poe, Jasper, and more
📊 Why This is Important:
AI tools are becoming new search engines. Users now ask ChatGPT and similar tools for product recommendations, service providers, and helpful content.
If you’re only tracking Google or social media traffic — you’re missing a growing traffic source.
AI search traffic:
Behaves differently than Google traffic
May convert better or worse — you need to measure
Will grow over time as AI tools improve
✅ Final Tip:
Save this as a custom segment or exploration in GA4 so you can keep monitoring it regularly.
Need help setting it up?
I help businesses track everything — including AI traffic — with Google Analytics and Tag Manager.
