Did you know that setting up server-side tracking with the Conversion API can lower your cost per conversion by up to 13%? 📉 That’s why it’s crucial to have a robust tracking setup in place.

You’re doing great with your advertising—your ad creation and strategy are spot on. but your tracking setup isn’t fully optimized.

For example, you have set up lead form tracking for your campaign objective, but you haven’t implemented enhanced conversion tracking. Without sending user data like email, phone number, name, and city, your campaign only knows how many users submit your lead form, not who they are.

This means your campaign isn’t fully optimized because Google Ads or Facebook Ads algorithms can use this personal data to optimize your ads more effectively.

Enhanced conversion tracking allows the platform to match your leads with its data, improving the accuracy of conversion measurement and optimizing your campaigns better.

Don’t just track; optimize! Reach out if you need help fine-tuning your tracking setup for maximum ad performance and budget efficiency. 💪