Centralized Tag Management: GTM allows you to manage all your tags (such as analytics, marketing, and tracking pixels) in one place. You don’t need to individually add tags to your Shopify theme files, reducing complexity.
Better Tracking Flexibility: GTM provides a more flexible and organized way to set up tracking for things like add-to-cart actions, purchases, form submissions, and more. You can configure custom events without modifying the Shopify code directly.
Easier to Implement and Update Tags: When you need to make changes to your tags or tracking settings, GTM allows you to do it without needing to access or update the Shopify code each time.
Reduced Risk of Errors: Directly modifying the theme code can sometimes lead to mistakes, but GTM offers a safer environment where you can preview and test tags before going live.
More Advanced Tracking: GTM can be used for setting up custom tracking, such as eCommerce data layers, Facebook Pixel, GA4, and other third-party analytics tools, without needing separate integrations or apps.
Faster Site Speed: Since GTM is optimized for performance, it can help improve page load times, as tags are managed more efficiently compared to traditional methods.
Non-Google Platforms Integration: GTM makes it easy to integrate other marketing platforms like Facebook Pixel, TikTok, or LinkedIn without relying on additional Shopify apps for each one.
By using GTM, Shopify merchants can maintain better control over their tracking and data collection while reducing reliance on specific third-party apps or integrations.
